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MyLab Management with Pearson eText Print Combo Access Code for Strategic Management A Competitive Advantage Approach Concepts and Cases

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For strategic management courses. A practical, skills-oriented approach to strategic management Strategic Management: A Competitive Advantage Approach, Concepts and Cases shows how to gain and sustain a competitive advantage in today\’s complex business world. The text helps students develop their own cutting-edge strategy through skill-developing exercises. It also offers coverage on issues related to ethics, social responsibility, global operations, and sustainability. The 18th Edition features updated discussions, examples and cases. As a result, students will be able to effectively create and implement a plan that can lead to a sustainable competitive advantage for any type of business.

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