Essentials of Marketing A Marketing Strategy Planning Approach

Dating back to Jerry McCarthys 4Ps of Marketing, Cannon/Perreault, Essentials of Marketing prioritizes marketing strategy planning and ensures currency through: Active Learning: SmartBook, Video Cases, and Application-Based Activities foster critical thinking in real-world scenarios. Purpose Orientation: Emphasizes an organization\’s broader value creation beyond profit, benefitting stakeholders. Diversity, Equity, Inclusion: Integrates racial justice topics inspired by Marketing Insights podcast episodes with Professor Shanita Akintonde. Marketing Analytics: Expands coverage of big data and analytics, supporting strategic planning. Visual Enhancement: Hundreds of additional images and exhibits integrated into Connect Interactive exercises and PowerPoint slides for enriched learning